New Rolex Daytona launched

Rolex Release The New Cosmograph Daytona

Cosmograph Daytona
Oyster Perpetual Cosmograph Daytona

As expected, iconic Swiss watchmaker Rolex announced a myriad of new updates to their classic collections, including a perfected Datejust and a distinctive 40mm Air-King. However, it is the Cosmograph Daytona reference 116500LN, the new addition to Rolex’s collection, which has to be seen to be believed! The new stainless steel Daytona has been introduced as a replacement for the reference 116520, which was introduced in 2000 and was powered by Rolex’s first ever in-house chronograph movement, the caliber 4130.

Rolex have stayed true to the iconic model and it is remarkable to see just how similar the new Daytona is to the previous models in the collection. The 40mm 904L steel case, the polished centre links on the bracelet, the Superluminova hour markers and the caliber 4130 all remain, yet there is one distinctive feature that truly sets the new Daytona apart from its predecessors.

The Daytona is now presented with a black cerachrom bezel, and save for a few tweaks on the dial, this is the only development that the new Cosmograph Daytona has seen. It is also the reason why there has been so much hype and extensive publicity surrounding the timepiece. Although there can be no doubt that the new bezel will improve the durability of the Daytona no end, the fact that a relatively minor change to the watch has generated so much discussion can be attributed to Rolex’s exquisite brand management.


According to research conducted by the Reputation Institute, Rolex remains as the most reputable brand in the world, so it comes as no surprise that a modification to arguably their flagship collection has been met with universal acclaim.  The Rolex Cosmograph Daytona reference 116500LN will retail in the United Kingdom for £8,700. If you are wishing to purchase a Daytona Vintage, we can obtain a Rolex Daytona from around £10,000.00


Here is some more Rolex History……..


1953 Rolex Submariner ref.6204

 1953 Rolex Submariner ref.6204
1953 Rolex Submariner ref.6204

Continuing the innovative thought process that Rolex would become famous for, the watchmaker would again push the boundaries of water-resistant watches. 27 years after the release of the Oyster, they showcased the 1953 Submariner ref. 6204. Bearing the Oyster Perpetual inscription that is seen on all watches released by Rolex today, the 37mm Submariner was the world’s first watch to have water-resistant qualities of up to 100m.


Sporting a unidirectional bezel so divers could measure their immersion time, the Submariner would go on to become one of the world’s most recognised and emulated timepieces, and it would certainly be interesting to see how many Submariner clones there actually are!
Whilst there can be no disputing the fact that the 1953 Submariner was a great achievement by Rolex, it is quite amazing to see how quickly they progressed with their water-resistant watches, and by 1960 they were in fact reaching the lowest depths imaginable in the oceans of the world.





1960 Rolex Deep Sea Special

ROLEX Deep Sea Special 05
ROLEX Deep Sea Special

The deepest part of the ocean is referred to as Challenger Deep, which is a depression that can be found in the Mariana Trench in the Western Pacific Ocean. In 1960, a Swiss designed, Italian built manned vessel called the Bathyscaphe Trieste descended to the Challenger Deep and reached the maximum depth of 10,916 metres. However, the two men on board, US Navy Lieutenant Don Walsh and Jacques Piccard, were not completely alone during the expedition. Never missing an opportunity to showcase their expertise, Rolex attached a specially built “Deep Sea Special” to the outside of the Trieste, and it returned, along with the men, in perfect working order.
The Rolex Deep Sea Special that reached the deepest point of the world’s ocean was actually in fact the third model produced by Rolex. Throughout the 1950s, Rolex were conducting rigorous tests on experimental Deep Sea Specials, and they used the results to perfect their production process that resulted in the now world famous Deep Sea Special that accompanied Walsh and Piccard. Until 2012, this was the only manned dive to the deepest point in the Earth’s oceans.



2012 Rolex Deepsea Challenge

2012 rolex deepsea challenge
2012 Rolex Deepsea Challenge

In an expedition that echoed the 1960 voyage to the depths of the ocean, film director James Cameron became the first person to descend to Challenger Deep on a solo mission. Cameron, who is known for his record-breaking films Titanic and Avatar, undertook the historic “Deepsea Challenge” expedition in 2012, and like Walsh and Piccard before him, he too was accompanied by a specially designed Rolex. This time, the watch was christened the “Rolex Deepsea Challenge”.
The Rolex Deepsea Challenge, that was waterproofed to a staggering depth of 12,000m, took its name from historical factors that paid homage to Rolex’s diving legacy, such as the 1960 Deep Sea Special and the 2008 Rolex Deepsea, and the name of James Cameron’s expedition of the Mariana Trench. The watch was an even bigger technical achievement when you consider that it was designed, engineered, manufactured and tested in just over 4 weeks. For example, just 17 days before Cameron set off for the Challenger Deep, Rolex were testing the Deepsea Challenge in their hyperbaric tank that is capable of creating pressure that would theoretically be experienced at 15,000m, deeper than any point in the Earth’s oceans. The 51mm watch, which set a record as the deepest diving watch in the world, was attached to the robotic manipulator arm of Cameron’s submersible, and as you might expect it emerged in fully working order at the end of the expedition, which confirmed Rolex as the leading watchmaker in waterproofness.


2014 Rolex Deepsea Sea-Dweller

2014 Rolex Deepsea Sea-Dweller
2014 Rolex Deepsea Sea-Dweller

James Cameron would go on to produce the 3D film “Deepsea Challenge 3D” in 2014 that documented his journey down to the Challenger Deep, and to commemorate both the release of the film and the expedition itself, Rolex released a special Deepsea Sea-Dweller timepiece.
Whilst the majority of the specifications are identical to that of the existing Deepsea Sea-Dweller, there are a few notable innovations that can be seen on this 44mm watch. The dial is a visual representation of the depths of the ocean, as it changes on a gradient from a dark blue to black, with the lowest points of the ocean being devoid of any light whatsoever. Rolex also added a “Deepsea” insignia on the dial in chartreuse, a shade of luminous green, which was the colour of Cameron’s submersible.